Riding the Runway · Sunday, November 1, 2026
The Reata EquineLounge
Sponsorship Proposal
- Prepared For
- Reata Equine
- Prepared By
- Lyndsie Montgomery Revere & Co.
01 — The Opportunity
Where performance meets presence
Riding the Runway brings professional riders and professional models together for one unforgettable night. Behind the show is The Reata Equine Lounge — the private space where talent prepares, recovers, refuels, and resets. It is the natural home for a brand built on caring for the equine athlete.
“The athletes and models who perform on the horseback runway spend their whole day with us. Reata can be part of every hour of it.”
Event Date
Sunday, November 1
Show Begins
5:00 PM
Lounge Hours
1:00 PM – 11:00 PM
Guests
Professional riders & professional models
02 — Why Reata Equine
A perfect audience for equine care
Riding the Runway brings professional riders and models together around the equine athlete. For ten hours, The Reata Equine Lounge offers Reata Equine a place to connect with the people who ride, care for, and celebrate horses.
- Direct, extended time with professional riders
- Connections with riders & the equestrian community
- Content-rich backstage environment
- Natural fit for equine health & veterinary care
- Premium, curated brand association
- Influential talent with engaged followings
03 — The Talent
Confirmed riders & models
The field is already set. These are the professional riders and professional models committed to Riding the Runway — the people who will live in The Reata Equine Lounge from 1:00 PM through the close.
Lindy Burch
Matt & Tara Gaines
Michael & Jennifer Cooper
Ali Good
Ryan Rapp
Makenzie Mayes
Marcelle LeBlanc
Preslie Green
Siena Paglia
Georgia Faith Hill
Dalton Monk
Matt & Tiffany Schieck
Shelby Mayfield
Michelle Serna
And more riders & models to be announced
04 — The Reata Equine Lounge
A 20 × 30 private retreat
An elegant 600 sq. ft. tent for afternoon glam through the final ride. Final placement of dressing stalls, glam stations, and lounge seating to be confirmed within the smaller footprint.
- 10 private dressing stalls
- 4 glam stations
- Lounge seating area
- Beverage station
- Dinner buffet
- Snack & refreshment area
- Secure bag storage
- Garment racks & storage
05 — Day to Night
One space, two experiences
Glam stations serve talent through the afternoon, then convert to the dinner buffet for the evening.
Afternoon · 1:00 PM–5:00 PM
- Talent arrival & check-in
- Hair & makeup
- Wardrobe & dressing
- Hydration & light snacks
Evening · 5:00 PM–11:00 PM
- Show begins at 5:00 PM
- Dinner buffet service
- Lounge & recovery
- The Reata Equine After Party · up to 65
06 — The Reata Equine After Party
A private close, capped at 65
When the final ride is over, The Reata Equine Lounge becomes The Reata Equine After Party for the models, riders and trainers, their media teams, and invited guests — limited to 65 people. Intimate by design, and the most photographed hour of the night.
Who's inside
- Professional models, riders & trainers
- Their media & press teams
- Invited guests
- Strictly capped at 65
Why it matters to Reata Equine
- Relaxed, unguarded content
- Press present, cameras out
- Extended time with talent
- Category-exclusive presence
“The show gets the audience. The Reata Equine After Party gets the story.”
07 — Sponsor Benefits
What Reata Equine receives
Exclusive naming of The Reata Equine Lounge, with Reata Equine woven into every part of the talent experience.
- Naming: “The Reata Equine Lounge”
- Exclusive equine veterinary category sponsor
- Branding at entrance, lounge & stations
- Reata Equine information for riders & models
- Reata Equine branding at the beverage station
- Logo on event signage & materials
- Social media recognition
- Backstage photo & content access
- On-site Reata Equine representatives welcome
- Event tickets for the Reata Equine team
- Presenting brand of The Reata Equine After Party
- Activation space in Mule Alley on event day
Sponsorship Investment
$3,500
08 — Mule Alley Activation
A Reata Equine footprint on Mule Alley, for the day
Riding the Runway runs on Mule Alley in the Historic Stockyards. For the event itself, Reata Equine gets its own activation space there — one address, one crowd, and a place to be seen by everyone who comes through.
What the space gives Reata Equine
- A dedicated Reata Equine footprint on Mule Alley
- Walk-up traffic from the Stockyards
- A backdrop for filming & content
- Equine care information for the day's crowd
- Room to introduce Reata Equine's services
Ways to activate it
- Equine health conversations
- Meet the Reata Equine team
- Creator and press filming
- Signage across the event
Event-Day Activation Space
Location, size & terms to be confirmed
09 — Brand Sponsors
The lineup already in place
Reata Equine joins a confirmed roster of partners behind Riding the Runway — each with its own audience, and none working in Reata's category.
American Hat
Oxbow Ranch
Blackland Distilling
Market Moves
And more to be announced
“Reata Equine holds the equine category alone in the tent.”
10 — Next Steps
Let's build it together
- Confirm sponsorship commitment
- Finalize branding & Reata Equine materials
- Coordinate event materials for November 1
- Align on content & social plan
Where the performers prepare, Reata Equine cares.
Lyndsie Montgomery · Revere & Co. · info@reveregroup.co · 817.304.0176
